What's more important - who you know or what you know?

what you know... after many years of talking to morons and mongrels. I'd rather know something or at least know enough to know that I don't know a fucking thing so I can begin to find out. Even though this is the harder/road less traveled I'd rather get in the know first... Hopefully on my futile knowledge journey I'll meet some folks along the way who don't suck donkey dong... or who do but rather enjoy it and are willing to give out free coupons to their shows that I can then give out as birthday and x-mas presents

anything